To launch the campaign, Stella Artois invited real couples to share their love stories on camera. As they reminisced and got emotional recalling the moments that shaped their relationships, each couple was surprised with their very own Aliança Artois, a chalice engraved with their names. Among them: Nath & Will, Marcela & Melanie, and Brazilian singer Preta Gil with her husband Rodrigo Godoy. The activation also reached couples who had booked Valentine's Day dinners at Grupo Nino Cucina & Vino restaurants (Peppino, Ninetto, and Forno da Pino) in São Paulo, each leaving with a chalice bearing their names.