Bohemia do Embaixador

Brand: Bohemia
Agency: Crispin
Role: Art Director and Illustrator
What if Bohemia drew inspiration from your favorite flavors? For Brazilian country singer Gusttavo Lima, known as "O Embaixador," the answer was easy: whisky. The brand united his two greatest passions and created an exclusive limited edition beer.










Brewed with malts traditionally used in whisky production, the beer was launched during a live concert streamed on YouTube. The result: it sold out before the show was halfway through.

© Victor Meira