We All Understand

Brand: Coca-Cola
Agency: Grey
Role: Art Director

Coca-Cola is the second most understood phrase in the world, second only to hello. So we shared real stories of people overcoming language barriers to connect over a Coke. Each story is written in two languages (one from left to right, the other right to left) meeting in the center to form the silhouette of Coca-Cola's signature contour bottle, reinforcing one simple idea: that sharing a Coca-Cola is a language we all understand.